About Triya
Founded in 2005, Triya was born out of the partners’ desire to bring something new to Brazilian beaches, with a youthful, modern, and colorful style. With a successful track record on the runways of Fashion Rio and São Paulo Fashion Week, Triya quickly established itself as one of Brazil’s leading beachwear brands. In 2010, the brand launched its online store, Triya.com, expanding its reach. Today, its designs are a hit in Brazil and abroad, leading to collaborations with major brands such as Ipanema, Olympikus, Riachuelo, and even The Rolling Stones.
The challenge
Despite its steady growth, Triya was facing a problem with cyberattacks: fraudsters were using the website to “warm up” cards at the Triya store directly through the store’s backend, generating countless unpaid orders. These attacks not only increased operating costs but also affected the brand’s score with the payment acquirer, compromising the store’s approval rate in the medium to long term.
In addition to the need to address this issue in the user experience, Triya also sought to simplify the experience and improve its checkout conversion rate by offering a more seamless shopping experience for its customers.
The solution
In partnership with Compra Rápida, Triya implemented a series of improvements to the checkout process and developed a robust solution to block fraud attacks. The Compra Rápida team worked directly with Triya to create an additional layer of protection, which blocked fraudsters’ attempts and prevented validation attacks. This stabilized the payment process and improved Triya’s score with acquirers, ensuring a stable conversion rate.
In addition, an A/B test was conducted to evaluate the checkout's performance compared to the store's native system. The Compra Rápida Checkout increased the conversion rate for paid orders by 13.2%, showing significant results in improving the shopping experience. One of the key advantages was the convenience it offered to users who had previously shopped at other stores that use Compra Rápida, with an installment plan relevant to users completing their purchases without the hassle of having to sign up first.
Results
Compra Rápida aumentou a taxa de conversão da Triya em 13.2%, providing a faster and more efficient checkout experience.
Fraud blocked:
With the solution developed in partnership, fraud attacks were completely blocked, restoring stability to the approval rate and reducing the damage caused by fraudsters to the company's key metrics.
Checkout without registration:
5.7% of users Customers who had previously made purchases at other stores using Compra Rápida were able to complete their purchases without having to register again, with just one click, thereby increasing convenience and saving customers time.
Conclusion
The partnership between Triya and Compra Rápida has demonstrated that it is possible not only to increase conversion rates but also to resolve critical security issues with agile, customized solutions. The brand, which draws inspiration from art, music, and nature to create its collections, now also has a secure and efficient checkout platform, ready to continue its success in the digital market, both in Brazil and abroad.
Through technological and product innovation, Triya continues to transform its customers' experience and expand its global reach.
