The shift occurs when cashback becomes part of the checkout process
The starting point
The strategy behind the change
The project’s premise was simple and powerful: it’s not enough to have cashback, and it’s not enough to have a fast checkout if the two don’t work together. Sustainable growth requires that incentives and the customer experience go hand in hand. That’s why Le Blog Store decided to evolve its cashback program by migrating to BonifiQ and, at the same time, optimize the final step with the Compra Rápida Checkout. The goal wasn’t to simply add two tools; it was to design a customer journey where the customer understands the benefit at the right moment and can activate it seamlessly.
The game-changing product vision (before and after)
Previously, cashback was available, but it was perceived as something separate from the checkout process. Activating it required more steps and more attention. The messaging was less contextual, and in practice, the benefit competed with the point of greatest friction in the customer journey, the checkout. After the integration of Compra Rápida and BonifiQ, cashback began to appear clearly within the checkout process, at the exact moment the customer makes their decision. The main product improvement was making cashback easily actionable, including a one-click application, which made the experience more seamless and reduced the likelihood of cart abandonment.
The first insight the data revealed: signage changes behavior
Over the course of 3 months, the most significant change was how people began to use the benefit. The use of cashback at checkout increased 11-fold. This figure points to a specific behavior: when customers clearly see the cashback at the decisive moment and can apply it effortlessly, they stop ignoring the benefit and begin to naturally incorporate it into their purchase. What unlocked growth wasn’t “having cashback”, it was making cashback evident, contextual, and simple within the most critical stage of the funnel.
The second insight: Well-integrated cashback increases the cart value
The second effect was even more strategic because it impacts revenue quality. The average order value for purchases with cashback increased by 42.5%. This suggests that cashback, when clearly highlighted and easy to activate, does more than just encourage repeat purchases. It also influences the decision in the moment, increasing the willingness to buy and the size of the shopping cart. In other words, the benefit is no longer just a loyalty program; it has become a real driver of conversion and monetization within the same customer journey.
Why is combining cashback and checkout a game-changer?
In addition to these two insights, Le Blog Store also saw a 7% increase in its conversion rate during the period. These three results are interconnected: a more efficient checkout reduces friction, better-integrated cashback increases activation, and activation boosts the average order value. The key takeaway is clear: the improvement didn’t come from a single action; it came from aligning the product with the strategy. By migrating its cashback program to BonifiQ and integrating it with the Compra Rápida Checkout, Le Blog Store transformed an incentive into an experience. And that’s exactly where e-commerce stops relying solely on customer acquisition to sustain growth.
If your e-commerce business is losing sales at checkout, has a cashback program with low participation, or sees customers make a single purchase and never return, the problem is usually friction during checkout and a lack of incentives at the moment of decision. Compra Rápida already helps numerous brands increase conversion rates with a faster, smarter, and more flexible checkout experience, while BonifiQ designs cashback programs focused on retention and repeat purchases. If you’d like to understand how this integration can work for your e-commerce business, talk to our team and explore the possibilities.
