About Ikesaki Cosméticos
Recognized as an icon in the cosmetics and beauty industry, Ikesaki is much more than just a store: it is a leader in customer experience, with marketing initiatives that create a deep emotional connection with its customers. According to the brand’s team, its mission is to always offer the best, both in terms of products and the overall experience.
Thanks to its unique marketing strategy, Ikesaki attracts a significant amount of traffic to its website. However, this high volume of traffic was being undermined by a complex checkout process, which made it difficult for customers to complete their purchases and reduced the likelihood of repeat purchases.
The challenge
Despite the tremendous engagement and loyalty of its customers, Ikesaki’s shopping experience after checkout presented significant challenges:
- The registration process was too long: This discouraged new customers from completing their purchases.
- Confusing information: The steps were unclear to users.
- The payment process was not very intuitive: It made both the first purchase and repeat purchases more difficult than they should have been.
The brand needed a solution that would not only streamline these steps but also align with its core mission: to provide a flawless experience for its customers.
The Solution: Compra Rápida em Action
With a focus on the user experience, Compra Rápida has implemented its headless checkout, a solution that replaces the traditional website interface with a more streamlined and intuitive experience. This technology integrates natively with Ikesaki’s e-commerce platform, covering the entire workflow, from customer identification to payment completion.
After mapping the customer journey and making customizations tailored to the brand’s audience, the new checkout experience was put to the test with an A/B test. In the test, half of the users went through the traditional checkout process, while the other half tried the new Compra Rápida Checkout.
Results and Lessons Learned
The results of the experiment were significant and demonstrated the direct impact of checkout optimization:
1. A 36.9% increase in the conversion rate for paid orders;
2. An 8.4% increase in the number of payments approved via PIX;
3. Revenue ROI of 36.7x.
In addition to these figures, Compra Rápida helped Ikesaki create a more seamless experience that aligns with consumer expectations, resulting in a much more satisfying shopping journey.
Conclusion
The partnership between Ikesaki Cosméticos and Compra Rápida illustrates how technology can transform not only financial results but also customers’ perception of the shopping experience. In a market as competitive as the cosmetics industry, optimizing the checkout process has proven essential for converting high website traffic into sales and further strengthening customer loyalty.
Ikesaki continues to demonstrate that innovating in the customer experience is the key to leadership in the beauty and personal care industry.
