With this initiative and recent projections of reaching annual revenue of R$1.1 billion, the group has invested in headless checkout and storefront solutions to gain autonomy, boost sales, and reduce costs. Compra Rápida, which powers the headless checkout, is the core solution that has helped Supley boost its revenue, complemented by Retail Hub on the storefront layer.
Headless as a Driver of Profitability and a Competitive Advantage
Headless Checkout: A Specialization That Drives Conversions and Boosts
Profitability
At checkout, the most critical stage of the shopping journey, the decision to test a specialized solution was guided by a simple yet powerful premise: those who are 100% focused deliver results that a general-purpose platform cannot achieve.
The native checkout had structural limitations that restricted the conversion potential of Supley’s operations. It was in this context that Compra Rápida came into play: with a solid proposal, close support, and, above all, an A/B test that proved decisive and unequivocal in its results.
"It's undeniable that Compra Rápida provides a lot of information that the platform doesn't, and anyone who isn't keeping up with this information is missing out without even realizing it,"
Diego Lopes, Head of D2C at the Grupo Supley
In his view, the question managers should ask themselves isn't "Why conduct an A/B test?" but rather, "Why not conduct the test?"
The impact was felt directly in the cash flow. Any incremental revenue generated by a more efficient checkout process is a tangible result. More than just a one-time gain, it’s profitability that builds with every sale.
Diego breaks down the process into three essential steps for any manager: being open to trying something new, having a way to measure the results, and, once the benefits are proven, implementing the change.
Headless Storefront: Performance as a Strategic Asset
To support the full experience, the Grupo Supley also relies on Retail Hub at the storefront level, an AI-powered SaaS platform that provides the autonomy to manage e-commerce sites with a high degree of customization and speed.
Moving away from an IO system that lacked speed, the ability to make quick adjustments, and no-code customization, the group found in Retail Hub the robustness needed to support the strategy of an operation that processes millions monthly.
"A lot of autonomy and speed in content creation. We've seen a more than 90% improvement over the IO we had before, because we're able to do everything very quickly,"
Results: +20% Increase in Conversion Rate and Revenue Generated
In line with the Grupo Supley’s strategy, the adoption of Compra Rápida’s headless checkout, combined with the performance of Retail Hub’s Store-Front, resulted in a 20% increase in conversion rates and, consequently, in the revenue generated by the group through Max Titanium and Probiótica.
"In large-scale operations like ours, this 'makes a difference', it makes the business healthier… It can’t be any other way. And that’s what we look for when we seek a partner, whoever they may be,"
The Future of the Grupo Supley with Headless
With exponential growth since 2024, the group expects revenue to reach R$1.1 billion soon. As we approach the second half of 2026, preparations are ramping up for Black Friday, the second-largest shopping event in Brazilian e-commerce in terms of sales volume, surpassed only by Christmas. Alongside Supley’s operations, the systems are being prepared to handle more than half a million orders during this period.
The results achieved by the Grupo Supley so far are just the beginning. With high expectations for 2026, the group continues to leverage its digital operations with the robustness and efficiency that only a complete headless architecture can deliver.
Compra Rápida, with its high-performance Checkout, serves as the Grupo Supley’s key strategic partner in accelerating and sustaining these results in an increasingly intelligent and data-driven manner.
