The goal was clear: to increase overall checkout conversion and provide a more seamless experience, especially on mobile, which already accounted for a significant portion of traffic.
The challenge: transforming a high-value journey into a simple, seamless experience
On Probel’s e-commerce site, the conversion rate did not reflect the brand’s existing market recognition.
Despite high traffic and public trust, many customers abandoned the checkout process before completing their purchase.
The reason lay in the user experience: the checkout process still did not offer the speed and convenience that consumers expected, especially on mobile devices, which already accounted for a significant portion of visits.
In a market segment with a high average order value and a long repeat purchase cycle, lost sales carry greater weight.
A customer who postpones a purchase today may not return for months or even years, which makes any friction at checkout a critical issue.
In addition, the shopping experience did not fully leverage the potential of 1-Click purchasing, where customers could make repeat purchases with just a few clicks but still had to go through repetitive steps and fill out lengthy forms.
Probel knew it needed to simplify the digital experience to eliminate barriers, reduce cart abandonment, and make the checkout process as seamless as the reputation for quality the brand has built offline.
The solution
In partnership with Compra Rápida, Probel implemented a checkout process optimized for performance, mobile use, and recurring purchases.
The new experience allowed registered customers to complete purchases with just one click, reducing the number of steps and speeding up the order completion process.
In addition, the checkout process was redesigned for optimal performance on mobile devices, with a focus on fast loading, responsiveness, and visual clarity. During implementation, mobile performance stood out, showing a 22.3% increase in conversion on that channel, highlighting the direct impact of the improvements to the browsing experience.
Results
The transformation was immediate:
- 11% increase in overall conversion of paid
orders - A 22.3% increase in mobile conversion, driven by the new flow and usability
- 3.3 times the number of customers who make purchases without registering, thanks to the simplified checkout process and cross-store
integration - Greater utilization of mobile traffic, with a significant reduction in drop-offs
The new checkout process has established itself as a strategic asset for conversion and customer loyalty, combining technology, convenience, and brand experience.
A New Standard for Probel's E-Commerce
With this implementation, Probel has set a new standard for digital experience, featuring smarter processes and a shopping journey designed to align with the actual behavior of modern consumers.
The company has successfully combined operational efficiency with user experience, demonstrating that innovation also lies in the details that simplify customers’ lives.
The partnership with Compra Rápida underscores that, even in long-cycle, high-value segments, optimizing the customer journey is one of the most effective ways to drive real growth and repeat business.
More than just numerical results, the project symbolizes a significant evolution: digital technology as a tool for building relationships and fostering loyalty, a step forward that cements Probel’s position as a leader in the online experience as well.
Compra Rápida is already helping several major brands increase conversion rates through a faster, smarter, and more flexible checkout experience. To learn more, contact our team and discover the possibilities!
