Case study Footwear 2025

# How Sidewalk Increased Its Conversion Rate by 21.1% and Reduced Acquisition Costs with Compra Rápida

> In the competitive world of e-commerce, finding ways to increase conversion rates and efficiency is a priority. Sidewalk, a fashion brand known for its 

The brand Sidewalk

In the competitive world of e-commerce, finding ways to increase conversion rates and efficiency is a priority. Sidewalk, a fashion brand known for its originality and irreverent style, took on the challenge of testing Compra Rápida’s headless checkout. Through an A/B test, Sidewalk compared our checkout to that of its native platform, revealing impressive results.

The results

**+21.1%** in conversion versus the native checkout

**−18.7%** in average purchase time

## About Sidewalk

Since its founding in 1982, Sidewalk has cherished values such as originality, spontaneity, and a zest for life. Founded by three friends, the brand stands out for its youthful and irreverent spirit. With a strong connection to an adventurous and urban lifestyle, Sidewalk draws inspiration from nature to create contemporary collections with rustic touches, offering comfortable and versatile pieces to its customers. Today, with 42 stores throughout Brazil, Sidewalk is a leader in creative and laid-back fashion, known for its durable, high-quality pieces.

## The challenge

Sidewalk’s e-commerce team places a high priority on the user experience and conversion rate optimization (CRO), and is always on the lookout for market innovations. At the same time, with a complex omnichannel structure and multiple sellers, the company was facing high customer acquisition costs.

## The solution

In a joint effort, Compra Rápida’s headless checkout was customized and put to the test in an A/B test against the native checkout. For two weeks, a portion of the traffic from the Sidewalk website was directed to the Compra Rápida Checkout to track the performance of the two experiences in real time.

## Results

Defining checkout conversion as the number of users whose purchases were approved divided by the number of users who started the checkout process, we arrive at the following result:

With a unique user experience and its user base, Compra Rápida showed a significant improvement in the conversion rate, with a difference of nearly 21.1% compared to the native checkout. In addition, the faster checkout process reduced the average purchase time by 18.7%.

## Payment Orchestration Strategy

In addition to the results achieved through improvements from the customers’ perspective, we worked closely with Sidewalk’s e-commerce team to identify opportunities for backend efficiency. We developed a payment orchestration strategy focused on optimizing acquiring fees based on the products in the shopping cart, resulting in a reduction in the average fee for Sidewalk.

## Conclusion

The partnership between Sidewalk and Compra Rápida has shown that a well-optimized checkout process can have a profound impact on conversion rates and customer acquisition costs. Following the success of the experiment, new projects are being developed jointly, now incorporating artificial intelligence to bring a fundamental part of the in-store experience to the digital realm. But those are stories for the next chapters...

_Heading out? SideWalk._

_Buying? Compra Rápida._

## More **case studies.**

Beauty

### Ikesaki

A seamless repeat purchase experience for a loyal customer base.

**+36.9%** in paid order conversion

[Read the case study](https://comprarapida.co/cases/como-a-ikesaki-aumentou-sua-conversao-en) [Simulate for my store](https://comprarapida.co/en#resultados)

Footwear

### Vizzent

When Installment Credit Meets Digital Technology.

**+26.1%** in paid order conversion

[Read the case study](https://comprarapida.co/cases/como-a-vizzent-reinventou-seu-checkout-e-aumentou-em-26-a-conversao-en) [Simulate for my store](https://comprarapida.co/en#resultados)

Supplements

### Grupo Supley

Max Titanium, Probiótica, and Dr. Peanut in the same checkout.

**+20%** revenue

[Read the case study](https://comprarapida.co/cases/grupo-supley-crescimento-de-20-na-receita-com-checkout-headless-da-compra-rapida-en) [Simulate for my store](https://comprarapida.co/en#resultados)

## Want results like these **in your store?**

In a conversation with our team, we analyzed your checkout funnel and provided you with an analysis of areas for improvement.

[Get in touch](https://comprarapida.co/en#contato)

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Fonte: https://comprarapida.co/cases/como-a-sidewalk-aumentou-sua-conversao-en