Case study Fashion 2024

# How Rovitex Increased Its Conversion Rate by 9.3% and Prepared for a Super Black Friday with Compra Rápida

> With more than 38 years in the industry, Rovitex is a leader in fashion for the whole family, recognized for its capacity for innovation and for keeping up with the latest trends

The brand Rovitex

With more than 38 years in the industry, Rovitex is a leader in fashion for the whole family, recognized for its capacity for innovation and for keeping up with the latest trends. Seeking to enhance the online shopping experience for Black Friday, Rovitex, which works with Avanti, a leading e-commerce agency, launched an A/B test with the Compra Rápida Checkout feature.

The results

**+9.3%** conversion

**62.6%** conversion rate at checkout, compared to 57.2% for the native version

## The Challenge: Optimizing the Shopping Experience

Rovitex wanted a more seamless purchasing process tailored to its customers. With support from Compra Rápida, a personalized and streamlined checkout experience was created, designed to increase conversion rates and offer consumers greater convenience.

## The Solution: A/B test with Compra Rápida's headless checkout

The A/B test lasted three weeks, comparing the platform’s traditional checkout with Compra Rápida’s headless checkout. During that period, users were randomly assigned to one of the two workflows, which made it possible to measure the effectiveness of each one accurately and without bias.

## Results

image-Rovitex

The figures demonstrated the significant impact of the Compra Rápida Checkout:

**9.3% increase in conversion:
**The conversion rate rose from 57.2% with native checkout to 62.6% with Compra Rápida, a significant increase.

**Enhanced experience for returning customers:
**Customers already registered with the retailer were able to take advantage of 1-click checkout, making the purchasing process even easier and faster.

Based on these results, Rovitex decided to permanently implement the Compra Rápida Checkout feature, just in time for Black Friday, ensuring that its customers have a fast and seamless shopping experience during the biggest sales event of the year.

## Conclusion

The partnership between the [Rovitex](https://www.rovitex.com.br/), a [Avanti](https://penseavanti.com.br/) And Compra Rápida Checkout is an example of how an optimized checkout experience can make a difference in conversion rates and customer satisfaction. Adopting a solution that balances speed and convenience is an essential step toward offering a shopping experience tailored to the needs of modern consumers, and Rovitex is poised to achieve even greater success this Black Friday.

## More **case studies.**

Beauty

### Ikesaki

A seamless repeat purchase experience for a loyal customer base.

**+36.9%** in paid order conversion

[Read the case study](https://comprarapida.co/cases/como-a-ikesaki-aumentou-sua-conversao-en) [Simulate for my store](https://comprarapida.co/en#resultados)

Footwear

### Vizzent

When Installment Credit Meets Digital Technology.

**+26.1%** in paid order conversion

[Read the case study](https://comprarapida.co/cases/como-a-vizzent-reinventou-seu-checkout-e-aumentou-em-26-a-conversao-en) [Simulate for my store](https://comprarapida.co/en#resultados)

Footwear

### Sidewalk

Higher conversion rates and lower customer acquisition costs.

**+21.1%** in conversion compared to the native checkout

[Read the case study](https://comprarapida.co/cases/como-a-sidewalk-aumentou-sua-conversao-en) [Simulate for my store](https://comprarapida.co/en#resultados)

## Want results like these **in your store?**

In a conversation with our team, we analyzed your checkout funnel and provided you with an analysis of areas for improvement.

[Get in touch](https://comprarapida.co/en#contato)

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Fonte: https://comprarapida.co/cases/como-a-rovitex-aumentou-sua-conversao-e-se-preparou-para-uma-super-black-friday-en